Crown Corporation Strategic Foundation
Our team was engaged by the CEO of a crown corporation in central Canada to work with the leadership team to define the organization’s strategic direction. There was a clear need to clarify customer needs and to ensure the organization was delivering services that were achieving outcomes responsive to these needs. Through one-on-one meetings, leadership team and Board workshops and providing expert advice we assisted the organization to clearly define and confirm its’ future role and direction.
Realigning Marketing Responsibilities and Accountabilities
for Enhanced Performance
Our team was engaged by the executive responsible for building a new marketing team in a specialized and growing area. We worked with the senior team to confirm marketing outputs and client needs and to clearly define the required functions which were allocated effectively across the new team. The final structure and integration across the functions will significantly contribute to the effectiveness and value of the marketing team.
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